The Dynamics of Persuasion: Communication and Attitudes in the 21st Century by Richard M. Perloff

Explores the dynamics of persuasion in the 21st century, examining how communication shapes attitudes and behaviors. Analyzes the role of media, technology, and social networks in shaping public opinion and influencing decision-making. Provides practical insights into effective persuasion techniques, including message framing, emotional appeals, and cognitive biases. Examines the ethical implications of persuasion, considering the potential for manipulation and deception. Offers a comprehensive understanding of the complex interplay between communication, attitudes, and persuasion in the modern world.